18th November, 2013
Always a leader in the commercial space, BBC Worldwide wanted to future-proof their flagship event the BBC Worldwide Showcase.
Every year the BBC Worldwide Showcase is a success, but the commercial team wanted to build on its success and future proof the event so it remained the industry leader globally. Slingshot Sponsorship was hired to create and develop a sponsorship proposition that could work with their current suppliers and also add value to the event. Unique propositions were created and developed with the co-ordination of many different departments to initiate something for the first time in BBC Worldwide’s history.